Snickers Workwear, a household name if you know your way around a toolbox, turned forty this year. To celebrate this anniversary, parent company Hultafors Group hosted a communication event at AA Dock’s in Anderlecht on the 3rd of September.
Contractor on duty was Fast Forward. And while we were at it, the other Hultafors brands - Dunderdon, Solid Gear, Toe Guard, etc. - also had their moment in the spotlight. This can be taken quite literally because in addition to presentations, showroom visits and a reception, we also put on a genuine workwear show. Just like the walking dinner that followed this show, everything revolved around the brands' four properties. Ruff for hamburgers, Flexi for pasta, All-round for wok and Lite for veggie.
In short, this was a masterclass in the organisation of creative events. Every invited guest also received a goodie bag with a handy Hultafors tool after the festivities. Always useful…
Posted on 03-09-2015