And we thought telephone boxes had irrevocably disappeared from the Belgian street scene. That was clearly without taking into account tour operator Neckermann, which in the week of 22 June launched the Last-Minute Call.
With Fast Forward as logistics provider. Five yellow Neckermann telephone boxes, varying locations and an old phone that might ring at any minute. At least once a day. These were the ingredients of this thrilling public event. The person in the telephone box when the phone rang who answered the call from ‘Nancy with the lowest price guarantee’ won a last-minute holiday. For that you’ll pick up the phone, right?
Posted on 07-07-2015