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Brand Activation

Granini Summer tour

Granini is celebrating its 50 year anniversary and they want the whole world to know. The fruit juice-with-the-dimples-in-the-bottle will travel across the country from the start of July to the end of September in a vintage Airstream caravan with add-on terrace. You can't miss it, just check out the photograph.

Fast Forward took care of the logistics process and plotted a route along popular shopping centres, festivals, bathing resorts, etc. to give thirsty passers-by a refreshing anniversary drink of choice: Zest, Pink Grapefruit, Lemon Fresh or Multi Vitamin.

People were also give a voucher with a code which, at best, could win them a Cassecroute picnic table. It's worth keeping an eye on this Granini Summer tour.

A refreshing production of Omnicom Media Group & Fast Forward.

Posted on 30-07-2015

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