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Brand Activation

Samsung Cube

Next is now. Because the Samsung Galaxy S6 - with or without Edge - has been launched. With a bang. Samsung's new flagship product is a desirable piece of cutting edge technology. And the retailers need to prove to their customers how desirable it is. Samsung and Fast Forward joined forces to organise a training tour.

The Samsung Cube, a mobile training centre for retailers, made 16 stops at Krëfel and Vanden Borre between the end of March and mid-April and immersed the sales agents into Galaxy S6's wondrous world. People who followed the morning sessions were given breakfast, whereas the evening shift enjoyed a gastronomic visit of the Ellis Gourmet Burger food truck.

Posted on 27-04-2015

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