From idea to impact: with the Eneco Recharge Zone, we created a mobile experience that energised both people and devices. This eye-catching installation appeared at events such as the Tour of Flanders, Eneco Clean Beach Cup and an OH Leuven home game. Fast Forward was responsible for the entire production, look & feel, branding and experience surrounding this sustainable energy hub.

The combination of chill seats, charging points and an eye-catching container meant that the Recharge Zone spontaneously attracted visitors. Everything was just right: the story, the flow, the interaction. While bicycles and smartphones were being charged using solar and wind energy, the operation of the system was explained in an accessible, clear and visual way. During the OHL event, we even translated the concept into a smart activation with tokens for cycling supporters. In this way, we not only brought the Eneco story to life, but also demonstrated once again our ability to seamlessly translate smart ideas into a powerful live experience.