In a land where love is always in the air it is best to have good protection. Durex means so much more than safe sex though, as is apparent from the stand we built at the Partner Lane under the motto #partywithlove. Durex celebrates love and friendship and this is why festival visitors were able to have their picture taken at the Chapel with (or without) the photogenic Durex crew.
Anyone who tagged his or her photograph on Facebook afterwards could win a trip to Ibiza with a couple of DJs! And couples who had their picture taken were allowed to dip into the mystery box for a bracelet and with a bit of luck they could win an on-the-spot massage.
Using Durex massage gel, of course. Everyone was also given a unique festival condom and festival visitors could also get a temporary tattoo showing his or her relationship status - ‘looking for friends', ‘100 % in love’ or ‘looking for love’. Can you make it any more obvious?
Love, sex, Strategie & Fast Forward!
Posted on 30-07-2015