The Luminus men really do exist. In fact, they work at the energy provider's customer service and played a national game of Trivial Pursuit on the 4th of May. But it wasn't your run-of-the-mill Trivial: the Luminus CE Discovery Game is a king-size variation of the famous board game for know-it-alls.
Different teams on the sites of Liège, Brussels, Ghent and Hasselt thought hard on all kinds of questions about the company. At the end of the game the teams had to make a movie about their engagement toward the Luminus customer. The best video was given the highest score and added to the result of the Discovery Game, resulting in a national Luminus champion! And the ‘kick-off’ in the title? Well, this energetic quiz was the precursor of a big retail event in September. To be continued.
Posted on 18-05-2017