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Brand Activation

Mates Muckers Maes

Music, beer and friendship are pretty much all you need for a successful festival summer. The perfect moment to activate the Maes feeling again. Commissioned by the beer brand, Fast Forward went to Couleur Café, Rock Zottegem, Pukkelpop and Maanrock with the Mates Forever Tattoo shop and the Maes Cap bar

In the Mates Forever Tattoo shop, festival visitors had their picture taken with his or her best Maes Mates. This picture was then tattooed on a body part of choice. Don't worry, no needles were involved. The number of applied temporary tattoos was in the high 6000s, quite a bit of ink in other words. The Cap bar also did great: at Pukkelpop alone 7200 custom-made caps exchanged owner.

Posted on 04-09-2017

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