Brand Activation

Samsung at Goed Gevoel Ladies Fair

Three days of shopping and enjoyment at Flanders Expo? This has to be the ‘Goed Gevoel Ladies Fair’. From the 24th to the 26th of March ladies in urgent need of me-time were welcome at this all-female fair. Commissioned by Samsung, Fast Forward built a booth with a focus on AddWash washing machines and the Powerstick, the latest in the vacuum range of the Korean giant.

A playful activation with falling tights and lingerie were part and parcel. Participants had to stand under a washing line and catch these intimate articles of clothing and add them to the laundry, which was already on, through the AddWash flap. With a bit of luck and perseverance participating ladies could win a lingerie gift voucher of EUR 75.

Posted on 26-04-2017

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