Samsung is worth its weight in gold

Thanks to Ketchum Samsung Electronics Belgium won the Gold Sabre Award at the Sabre Awards EMEA, one of the biggest prize awards in the field of PR, marketing and communication. Samsung was given the gold for the memorable A Pear For An Apple campaign, when the tech company gave away free pears after a social media stunt free in Bruxelles-Nord to support Belgian pear farmers following the Russian trade embargo.

Fast Forward was responsible for production and logistics, which means it also had a part in this lauded PR promotion.

Posted on 19-05-2015

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