t’s no secret that we at Fast Forward love to throw a party. And when KitchenAid turns 100 years old, that is even more to our liking. This unique centenary was the theme during the two-day sales event organized for KitchenAid employees from all over Europe.

Mechelen provided the perfect operating base for the international gathering. The programme was amply filled with plenary sessions, a team building and various savoury cooking workshops with – of course – their very own kitchen appliances.

Elegant, original and iconic. Not only are these the characteristics we attribute to KitchenAid, but also the ones we took along to to the party. Blowing out 100 candles, is something to be done in style. We sharpened the festive mood with silver elements and decoration. And what shouldn’t be lacking? A personalized birthday cake, of course: “celebrating 100 years of making memories”. And let this two-day sales event and birthday party be the beginning of another inspiring century.