A unique product launch
BMW translates as ‘cool’, ‘stylish’ and ‘confident’. In other words, shows where new models are presented need to evoke the same feeling. A thrill ride Fast Forward gladly accepted with the following warning for visitors: fasten your seatbelts! You never get a second chance to make a first impression. If you're revealing new BMW models, make sure you reel in your audience. And that is exactly what we did at The Reveal event. The warehouses of the BMW Group Belux head office in Bornem were transformed into an actual show arena, the perfect setting for as many as 11 breath-taking reveals with one (avant-)première outclassing the other.
- Exciting acts and stunts? Check!
- Special 4D-effects with wind, fire, water and smoke? Check!
- Original 360° experience? Check!
The spectacle was a feast for the senses of the more than 10,000 guests. The logical result of a fantastic collaboration with our partners L&L Stage Services (technique), Silverspoon (catering), Mojuice (show direction & visualisation), LDP (lighting design), Novid (projections), AVM-SFX (special effects) and Visual Solutions (show control video). The result was far more than the sum of the parts.
But the real stars of every show were of course the new models: guests stared in awe at the fine lines and visionary technology of the BMW i3 LCI, the BMW 6 Gran Turismo, the BMW X3, the BMW M5 and the BMW M4 CS. The icing on the cake was the brand-new BMW i8 Roadster and BMW X2, presented to the general public for the first time – smartphones were strictly prohibited - which made the evening even more exclusive.
Only two words are able to summarise our collaboration with BMW: top gear!