The smallest room
Potty training isn’t simple, every parent can tell you that. The age when infants tend to be potty-trained is moving upwards and therefore pre-school kindergartens recently sounded the alarm. On that occasion, in March, Kind en Gezin (Organisation Child and Family) launched the Plaspoort (Peedentity card): a booklet that helps parents with their children’s potty-training.
To raise awareness for potty-training, Kind en Gezin brought the smallest room to the Krook. Literally that is: at Kind en Gezin’s request, Fast Forward created a mini toilet cabin, including a potty and cuddly rabbit. Parents and grandparent got more information on the Plaspoort and the little ones could have a look at a toilet cabin made to their measure. Catch them young!
Fast Forward took care of the entire organisation of the roadshow and created visibility for the campaign.