And we experienced that again with Samsung. After the previous successful editions of the Samsung Christmas party, Samsung and their retail contacts were looking forward to this yearly tradition. It was a happy reunion with Santaclaus himself, his elves and a singing choir. Like always, the Waerboomhof in Groot-Bijgaarden was transformed into a genuine, enchanting Christmas village. It was brought to life by chalets, glühwein, Christmas trees all the way, merry jingles and the tempting scent of an opulent buffet.

Above all, Christmas is a family holiday and so the children were not overlooked; they had their hands full with cool workshops like the Elves Playroom, Magic Elf Dust, a sleigh race and Snow Cupcakes. The guests could sniff up the winter atmosphere in the Christmas Tree Garden, Santa’s Home, the Christmas market and a Photo Booth. The band Stix concluded the wonderful family afternoon. Thanks to a beautiful Christmas tree, which everyone could take home or have delivered at their home, the guests could take the Christmas spirit with them. The whole event was boxed together by Fast Forward and Idee Fiks: from registrations and invitations, over festive decorations, to the Christmas tree at the door.