J&B @ City Parade
A crowd of 200,000 dance fans and 21 party trucks pumping out beats as they wind their way through the streets of Liège? This has got to be the City Parade, the mythical parade which went back to its Liège roots on 17 May. And what a success it was. One of these party trucks had been reserved by and for J&B, the whisky of choice for clubbers.
Fast Forward was asked to decorate the truck and selected a band of enthusiastic people who were asked to climb onto the truck and dance till they dropped. During the closing party in Parc d’Avroy, Fast Forward also directed a sticker campaign with some lovely hostesses, to encourage people to sample this tasty scotch.