Primus at the summer festivals
Beer and summer festivals. A marriage made in heaven. But how does a beer brand set itself apart in this overcrowded and thirsty period? By contracting Fast Forward of course. Anyone who visited the Paradise City festival or passed the Baudelo park during the Ghent Festival, couldn't miss it: the super original wooden bar(rack) which in its own unique way - check the tap and the interior! - quenched the thirsty.
There were several fringe activities too. A graffiti artist who with the public's creative input went to work on the booth's sidewall. Or a street artist who pimped the shoes of Festival visitors. And best of all: no crummy plastic cups! If you did not make it to Ghent Festival (shame on you!), you will find the Primus pub at several other summer events.