Lohmann & Rauscher is internationally leading company in the medical industry. In the beginning of January this player launched two new quality products on the Belgian market. We translated their future oriented and qualitative vision into a matching launch event. Focal point in the plenary sessions were the product which we put on display, floating in the product corner. Then we invited the guests to a reception and a walking dinner with networking facilities provided. Everything was given a festive ‘touch of gold’ and the enthusiasm of those present clearly showed during the performance of a live band and the after-party. Have a look yourself!