Soyjoy Yoga Tour
Online fashion and lifestyle magazine Belmodo joined forces with Soyjoy and Lolë at the start of May for the #doyousoyjoy Yoga Tour, a series of three yoga sessions at very fashionable locations. Sessions were hosted in Antwerp, Knokke and Luik by none other than Nina De Man.
The idea was that participants shared a yoga selfie using the aforementioned hashtag to win free healthy Soyjoy candy bars for a whole year or - the most amazing first prize - a trip to the country of the rising sun, Japan. And because this Zen-event does not organise itself, Fast Forward was commissioned to take care of it. #doyousoyjoy #lolë