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Soyjoy Yoga Tour

Online fashion and lifestyle magazine Belmodo joined forces with Soyjoy and Lolë at the start of May for the #doyousoyjoy Yoga Tour, a series of three yoga sessions at very fashionable locations. Sessions were hosted in Antwerp, Knokke and Luik by none other than Nina De Man.

The idea was that participants shared a yoga selfie using the aforementioned hashtag to win free healthy Soyjoy candy bars for a whole year or - the most amazing first prize - a trip to the country of the rising sun, Japan. And because this Zen-event does not organise itself, Fast Forward was commissioned to take care of it. #doyousoyjoy #lolë

CLIENT

Soyjoy

DATE

05-2014

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