Starring Jane is the dream union of two reputable online agencies called AGX and Lodestar. But the 250 guests of the launch of this ‘new identity’ did not know this beforehand of course. All they knew was that they were expected in The Hive, Ghent's digital co-working space on the last Thursday evening of October.

Fast Forward put up a stylish stretch tent for the occasion, where a team of charming Wonder Women welcomed the guests. Then came the big revelation, which using LED technology, gave up the name bit by bit. The invited guests were enthusiastic - with reason - and after the news was revealed enjoyed Jane-themed hamburgers called Cheesy, Porky and Veggie Jane. And best bartender Hannah Van Ongevalle mixed signature cocktails such as the Bourbon Jane and Black Jane in person. Starring Jane has not missed its start.