Poliakov came knocking on our door in Blazoenstraat with a single question: develop a new kind of festival stand for us, one that appeals to the millennials. Make it extreme, they said. Said and done. Welcome to the ice universe of Poliakov! This is ‘The Extreme Hammer’, an impressive inflatable with a height of no less than 6.5 metres and a diameter of 8.5 metres. If you happened to miss out on the Poliakov stand at Pinkpop, Suikerrock or Rock Zottegem, we strongly advise a visit to the ophthalmologist. It was IMPOSSIBLE to miss!

With a giant ice cube, the participants hurled each other from their pillars. Whether you were the ice-cold winner or ended up on the floor, you went home with a gadget and an action photo. Extreme fun guaranteed!