In February, Samsung revealed its tenth generation Galaxy S-smartphones to a select audience. We invited journalists and the best Floor Sales Men for the secret presentation of the Galaxy S10 series. The high-end BMW Brand Store was the ideal setting for this high-tech product launch. Talk about a match made in heaven!

All guests could set to work in four training booths. Particularly highlighted was the new camera. Those who wanted could test the stability of the Galaxy S10 camera with Defenders operated by a remote control. After the elaborate reveal and the hands-on training Fast Forward provided a delightful walking dinner. The eye-catcher was the big S10-shaped cake. The history of the Galaxy series received adequate attention: we presented all previous models and their innovations in nine exhibition display units.

This event was at the same time the kick-off of the accompanying training tour: the same booths served once more at five more locations in Belgium and Luxembourg.