The effect of surprise always works. The same applies to the promotion of the C-HR, Toyota’s latest crossover hybrid. Fast Forward toured with this revolutionary machine along crowded events such as les Apéros Urbains, Antwerp City Drops and the opening of Docks Bruxsel.

And the surprise factor? Well, Fast Forward put a mysterious black container at every event in which this Japanese car was hidden. And then suddenly… Loud music. Opening container doors. A white plume of smoke. Followed by the C-HR, in the company of a group of dancers who embarked on a rousing flash mob. After the show the amazed spectators were able to get close to the car in the container and - if they were interested - leave their details with the hostesses.