La Dolce Vita set the tone for the launch of the SS26 collection. We kicked off with an intimate influencer moment: embroidery workshop, spritz in hand and content creation in a sunny Italian atmosphere.

After that, more than 500 employees gathered at Asiat Park for the internal reveal. Italian food trucks, southern apero vibes and a fashion show where the collection took center stage.

After the show, the runway turned into a dancefloor and the party kicked off.