It is often said that the way to a man's heart is through his stomach. Does this not apply to women as well? At least this is what insurer DVV's promotion is all about. Fast Forward was commissioned for the ‘Melt for our approach/come and have a coffee’ tour. "This double treat promotion revolves entirely around an authentic three-wheel Piaggio bus that doubles up as a mobile coffee bar or ice-cream parlour. In the first case a professional barista fulfils all your coffee requests with gusto - the tailormade DVV cups, serviettes and biscuits are ready.

In the second case, the Piaggio turns into an ice cream parlour that serves four flavours, more specifically mocha, vanilla, strawberry and chocolate. Whatever the case, DVV is buying and will do so from the end of May to the end of October at dozens of different locations across the country.

The charming Piaggio will not only be parked outside DVV offices, but also at fairs, sports events and evening markets. Recipients of one of DVV's hot coffees or refreshing ice creams may also win one of the two professional coffee machines the insurer will raffle. All you need to do is leave your details. "