Playing 100 games, testing, judging and best of all: not having to clean up anything afterwards. That is every child's dream, isn't it? For 200 kids, we got to make that dream come true!

We transformed SOMA in Brussels into a colourful toy paradise with 100 games from amazon.com.be spread over 10 different zones. Using sticker sheets and pancartes with pictures of the toys, the young expert jury of over 200 kids aged 0 to 12 gave their unvarnished opinion of the games on display. The goal? Amazon now knows very well which toys will be on all St Nicholas and Christmas lists this autumn! And parents too are now totally on board with what their kids really like.

Most cute event photos ever? Check!

Successful project commissioned by Walkie Talkie.