Generali Belgium becomes Athora
At first, everything was still red, but soon it turned all blue. This isn’t the beginning of a riddle, but the renaming of insurer Generali Belgium to Athora. Fast Forward created the event to amplify on the acquisition by Athora and the strategy for 2019.
The goal? Let’s build the future! Which we did by informing and motivating the insurance brokers.
We encouraged the 700 guests to take a picture and we collected all the snaps in a mosaic that spelled the word ‘welcome’. That warm introduction was merely the beginning: at the end of the plenary session, everyone in the room got a Lego brick and we literally started building a bridge to the future. Building a future also means having faith. And we understood that perfectly. The attending partners of Generali Belgium invited the guests to have a look at their information desk. We closed this intense day with a walking dinner.