Summer, in KitchenAid’s book that equals a new Sales & Partner Meeting. This edition, centred around the brand’s centenary, took place in historic Bruges. For four days, we played along with the five senses of co-workers and partners who came to Belgium from all over the globe. Apart from the plenary sessions and workshops, we organized a ride with the horse-drawn tram, a visit to the Historium and dinners at Huis Empire and La Brugeoise. And the icing on the cake was… a cake, in the shape of the iconic KitchenAid Stand Mixer. It looked incredible and tasted even better! So, if you happened to see a bunch of happy people at Zaventem on June 14, you now know where they came from.