Mooimakers asked people to think about their favourite spot in their favourite city and what the last thing was they wanted to find there… A mountain of litter of course. Nothing ruins a beautiful place more than litter. Fast Forward consulted the locals to highlight the problem, and to clean up the city. With the support of Ovam, Fostplus and VVSG, Fast Forward and LDV United set up strategic camps in beautiful spots in the cities of Kortrijk, Hasselt, Mechelen, Genk, Aalst, Bruges, Nieuwpoort and Ghent. Passers-by were asked: why is this location important to you? They wrote their answers on a big blackboard. The idea behind it? You're not going to litter in a place you love. The more the city was given a place in the heart of the population, the less litter. By way of thank you for their anti-litter mindset the people were given totebags and chalk. The filled blackboard was given a coat of varnish, to remind passers-by of the emotional value of the location all summer. Bye bye litter!