This smells like … a creative event pur sang. True, organising an annual sales meeting with presentations and workshops is not the hardest job. It gets more complicated when your brief is to create a sundry Brazilian World Cup atmosphere.

Fast Forward tackled this with aplomb and opted for the King Baudouin Stadium, where the Douwe Egberts management and middle management played a mini-football competition. The workshop supervisors wore suitable attire and cool World Cup gadgets were handed out. Even Brazilian samba dancers joined the party. Creative down to a tee, or not?