Sampling Danone Breakfast
Danone is the benefactor of the dairy industry! At least, that is what avid readers of this electronic periodical would have noticed these past months. After sampling field trips with calcium bombs such as Fruix and Danone, in the second half of May it was Danone Breakfast's turn, a nutritional breakfast drink yoghurt.
As always, Fast Forward covered everything from A to Z and mobilised promo teams, arranged refrigerator trucks and storage, found locations at supermarkets and stations, etc. 131,000 of these liquid breakfasts ended up on as many breakfast tables of potential buyers. Did I hear someone say ‚logistical stunt’?