How do you make sustainability relevant, attractive and a little bit rebellious? With Clean is Cool, we showed in Blankenberge that it can be done perfectly. At the Belgium Pier, we brought together a hundred professionals for an afternoon full of stimulating ideas and circular solutions with impact.

No dry theory, but speakers such as Karine Van Doorselaer and Jeff Stubbe who showed how smart design choices score not only ecologically, but also economically. Disposable nappies, design waste, seaweed as a snack, everything was discussed. Sustainability took shape, taste and, above all, a clear direction.

In between, guests enjoyed a healthy lunch from NorthSeaChefs, circular bites with the aperitif and a tree as a goodie, thanks to GoForest. With a tight programme, strong content and fresh branding, we proved that clean is cool and we make sure it's right down to the last detail.