Cooking and eating: everyone loves it. Believe the hype, in other words. Weight Watchers' aim is to prove that slimming and tasty food can go hand in hand. To convince the general public of this, Weight Watchers went on tour towards the end of August, beginning of September, with the Taste tour, a promo/information tour set up by Fast Forward.

The concept is simple: a food truck criss-crosses the country and stops at popular spots. Passers-by are able to choose from 3 delicious dishes - a hamburger, a spicy wrap, and a pasta dish. The aim is to show people that they can carry on eating what they like eating without forgoing their favourite meals... and, if they like, they can register for Weight Watchers in one fell swoop.