Anyone who says VELUX might just as well say roof window because they are pretty much synonyms. VELUX has a reputation to uphold, which is why the brand constantly innovates. At Batibouw in March it launched a new finish standard for roof windows. And some 3000 Belgian installers and distributors got to sample it at the VELUX Roadshow, which ran from November to mid-February for all skilled workmen and entrepreneurs.

They were invited to visit the Danish factory which produces these new roof windows. Danish? So you’re telling me 3000 people travelled to the Far North? Yes, albeit it in virtual reality. VELUX devised the concept in co-operation with communication agency Strategy - including converted truck, catering service and Samsung VR Gear - and Fast Forward took care of the practical side and the activation in the field. Unnecessary to say the target group pretty much went through the roof (window).