Volkswagen T-Roc @ the festivals
This festival summer, Fast Forward confidently parked the Volkswagen T-Roc a couple of metres above ground by a festival booth where everything was about confidence. Self-confidence is contagious, it seems, because thousands of festival goers proudly paraded over the site with their Volkswagen bandanas.
If you're self-assured you know what you want, and you exude sexiness. To prove that, festival goers made a video multishot, a combination of videos, boomerangs and gifs around the Volkswagen T-Roc, confidence being the recurrent theme. Not much later the film stars received the confidence boosting movie - with a great soundtrack - in their mailboxes.
To be shared on social media of course to spread the self-confidence virus even more. Volkswagen was at Les Ardentes, Francofolies de Spa and Pukkelpop, and apart from oodles of self-confidence also gave away bandanas and tattoos.