Westcon a la playa!
Say summer, say beach. And you can’t say beach without saying… slippers! Westcon pressed the Fast Forward button and sent the visitors of the ICT trade fair Infosecurity into summery atmospheres. Being a major player in the field of security, data, and technology, their attendance at the trade fair in Brussels Expo was an important move.
Fast Forward developed an eye-catching summery concept in which the beach visitors could have a pair of flipflops personalised and printed in real time. Hostesses in summer dresses and flipflops tempted passers-by to visit the beach. Those who felt like plunging into the moods of exotic holiday destinations, were treated to a nice serving of Asian noodles.
Fast Forward came up with the concept and matching activations (printing of the slippers, hostesses and catering).