Sampling Danone Fruix en Danio
While Fast Forward has mastered the noble art of sampling campaigns, take it from us that it is still quite an endeavour to distribute 260,000 pots of yoghurt for free in an organised manner. That was the target that dairy giant Danone set itself, as the logical consequence of the successful Fruix sampling we organised for them in early 2014.
This time we were asked to ensure that 200,000 units of Fruix and 60,000 Danios changed hands for free. To this end, the samplers departed for shopping centres and supermarkets, in teams of two, where the target group likes to shop en masse for food at set times. Every day, we dispatched eight teams simultaneously to ensure the faces of shoppers lit up with the legendary Danone smile. And what a success it was!