Increasingly, sales personnel receive training about new technological products on the road, preferably with a roadshow. And if you handle it well, you can reach out to shoppers as well.
Take the Philips Roadshow, a training / promotional tour presenting the Perfect Care steam iron and the Philips Airfryer - a versatile fryer that works on hot air - over a period of 51 promotional days in 72 locations. Chiefly car parks of Media Market, Selexion, Vandenborre, etc., in short, frequently visited places. Philips' impressive
Event streamer was used as the functional demo space and branded promo booth. And Fast Forward was there to make sure everything ran smoothly.
Posted on 18-06-2015
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