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Brand Activation

Samsung Innovation Challenge

This year Samsung is organising the Innovation Challenge for the second time. It is a competition for secondary education students on both sides of the language border. Key question for the students is how they would use modern technology to make French lessons more fun and efficient.

They went to work in a number of Innovation Camps (organisation: Lewis PR and Samsung press department - production: Fast Forward) at the University of Antwerp and Mons - who were joint organisers of the Challenge.‘Les jeunes’ followed inspiring workshops under the direction of the universities, Samsung and Ambassadors Tom de Cock and Vinz Kante.

The result of these workshops was a presentation of all ideas to the jury, which decided on the six projects that will go to the final in Brussels on 9 May. Nous sommes curieux!

Posted on 28-02-2015

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