Brand Activation

Take a free dive with Volkswagen

‘Take a free dive’: a good base line can be recycled. The concept of the Volkswagen festival booth has stayed relatively intact in the year 2017, although Fast Forward made a couple of tweaks. Queueing at the booth, positioning yourself on the stage with your back to the audience and then making a trust fall in a mega ball pool.

As the undaunted stage divers were filmed from a bird's-eye view, they received a cool video by way of souvenir to share on social media. Bubble blowing or a temporary tattoo in the hippie house style of the VW-booth were a tangible memento. By way of eye-catcher, Fast Forward again parked a real VW Beetle on the roof of the booth to add even more colour to the Francofolies de Spa and Pukkelpop.

Posted on 04-09-2017

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