Can you sample a Volvo? As these Swedish cars appeal to all the senses, we believe you can. This is why in the final weekend of April, Fast Forward took Volvo's last new models - the Volvo S90, Volvo V90, Volvo V90 Cross Country and Volvo XC90 - to the Antwerp Waagnatie for an activation at the culinary Antwerpen Proeft event.
Each of the aforementioned cars was given its own booth, three of which went for the pure visibility factor: raised wooden floor, Volvo branding and a typical Swedish backdrop. The fourth booth came with a photograph animation slash competition. At stake: a luxury breakfast basket, a DIY-package to make ‘Würst’ à la Jeroen Meus for/with 20 friends and first prize was dinner for 8 at the house in Leuven where TV chef Meus records his cooking show. That's more than sampling.
Posted on 06-06-2017
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